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71.
72.
生别调解下高卷入产品品牌体验对品牌忠诚的影响 总被引:1,自引:0,他引:1
顾客的品牌体验会影响品牌忠诚,在现有文献中已基本达成其识。本文基于进一步的维度划分,研究了品牌体验五个维度对品牌忠诚两个维度的不同影响,尤其检验了性别差异的调解作用。构建了以品牌体验为自变量,品牌忠诚为因变量,性别为调节变量的结构方程模型,进行实证研究。结果表明:品牌体验各维度对品牌忠诚的影响有不同,并且性别差异的调解效应显著。并提出企业应根据不同的目标顾客群,以不同的体验维度为重点构建品牌忠诚。从一个新的视角为品牌忠诚构建提供了理论指导。 相似文献
73.
利用体积分方程实现了起伏地形三维电场的正演模拟。首先推导了起伏地形条件下的积分方程,在求解电并矢格林函数积分这一关键问题时,将其分解为一次电流项、一次电荷项和二次项;随后进行了模型试算,结果表明电场在地形和地下不均匀体处均有异常出现。 相似文献
74.
在知识经济时代,行为经济学的发展动摇了传统经济理论的基础,为现代经济学的发展开辟了新的方向。作为行为经济学的基础性假设之一,互惠性偏好对经济人的理性偏好进行了强烈的挑战,从而导致互惠性企业理论对理性管理理论的冲击。互惠性理念在企业管理机制中具有一定的存在性和革命性,促进了管理行为的优化和管理机制的变革,进而有效地改进了企业的运营绩效。基于相同的企业环境,借助于组织学习与知识转移的传导机制,互惠性与理性经济效应的比较性分析深刻地揭示了互惠性偏好的前沿性,验证了互惠性管理策略在现代经济体系中存在着显著的应用价值,从而为我国企业加强互惠性管理战略、进而改进企业的运作绩效提供了现实性的理论借鉴。 相似文献
75.
本文利用亚纯函数值分布论的思想方法,对函数方程f117(z)+f127(z)+f317(z)+f147(z)=z非平凡解的状况进行研究,得到如下结果:函数方程f117(z)+f217(z)+f317(z)+f417(z)=z不存在级小于117的非常数亚纯函数解。 相似文献
76.
A series of recent studies in economic growth theory have considered a class of models of international borrowing where, in the absence of a perfect investment commitment, the borrowing constraint depends on the historical performances of the country. Thus, a better level of past economic activity gives a higher reputation, thereby increasing the possibility of accessing the international credit market. This note considers this problem in a stochastic setting based on the volatility of the internal net capital. We study how the optimal consumption level and the maximal expected welfare depend on the combined influence of the trajectory of past economic variables and the volatile environment. In particular, we show how the strength of the history effect and the relative weight of the historical performance depend on the degree of risk. 相似文献
77.
Premporn Khemavuk Maruf Hasan 《现代会计与审计》2014,(6):701-707
This research aims to validate a structural equation modeling (SEM) model for measuring warehouse performance using data from an international company in Australia (company G). Moreover, a methodological triangulation method was also adopted to test whether different methodological approaches produce convergent findings about warehouse performance measurement (WPM). These three different methods are the SEM model, the multiple case research study, and validation of the SEM model using data from 80 companies in Thailand and a company in Australia. With the results from the triangulation method, it is obvious that the SEM model can be used to measure the performance of warehouses in Thailand and Australia. Since the SEM model consists only of significant indicators, it is more appropriate than company G's scorecard. Furthermore, the SEM model can overcome the limitations of traditional models by allowing companies to compare their performance over time. 相似文献
78.
尉然 《上海市经济管理干部学院学报》2010,8(3):39-42
此次百年不遇的金融危机充分暴露了现行会计公允价值计量的弊端。要使会计计量准确合理、会计信息可靠有效,必须解决资产、负债价值计量、会计计量模式选择、净资产与所有者权益关系、负债价值变动对利润的影响以及会计等式形成等问题. 相似文献
79.
Erin Morris Gerard T. Kyle Kenneth E. Wallen James Absher 《Leisure Sciences: An Interdisciplinary Journal》2013,35(6):494-507
ABSTRACTThe effects of gender on involvement in high-risk recreation have received limited research attention despite mounting evidence suggesting the learned interactions between people and places likely vary for men and women. The purpose of this study was to provide insights into how gender influenced the motivation-involvement relationship among whitewater recreationists on a Wild and Scenic River in California. Our results revealed the motivations of Risk, Escape, Learning, and Achievement/Stimulation positively influenced involvement in rafting activities. Although gender did not influence all dimensions of involvement, we found that identity expression varied between subgroups. Specifically, men were more likely to ascribe meaning to rafting than women because this activity allowed them to affirm and express their individual character. The implications emanating from this study advance theoretical understanding of the factors that influence enduring involvement and inform natural resource management decisions about maintaining the desired benefits of activities sought by nature-based recreationists. 相似文献
80.
《Journal of Global Marketing》2013,26(3-4):115-142
Abstract In this paper, we investigate the mediating effects of a firm's competitive strategy in the market orientation-performance relationship. Based on a sample of 371 manufacturing firms in China, evidence was found that the three dimensions of market orientation exert different effects on competitive strategy and performance. Among them, customer orientation has the strongest association with competitive strategy and market performance. This lends credence to a componentwise approach on the study of the relationship between market orientation and performance. The results of structural equation analyses indicate that the mediating effect of competitive strategy is mainly revealed in innovation strategy, the most vital factor in creating superior value for the company in the emerging market. Limitations of this study and implications for future studies are discussed. 相似文献